Everyone hears about unemployment today but some forget that there are businesses actually hiring. Recruiters are finding a challenge to do this with the way budgets have been dramatically slashed. On top of the lack of funds most companies have cut back on their own staff. This means that recruiters are asked to do more tasks. Today’s recruiters don’t have a lot of extra time to spend sorting through resumes and screening out unqualified candidates. Or the ability to take the time interviewing candidates who after hearing about the company feel it’s not a good fit for them.
Social media is one way recruiters can start to build relationships with potential candidates online. By using facebook they can share information about the company and its culture. This information tells what it’s like to work there and what is expected of the candidate. After posting jobs candidates can ask questions about the job to help determine if they should apply. This helps make sure that recruiters are prequalifying candidates. Even if a candidate chooses not to apply for a particular position they might decide they are better suited for another.
Twitter is a great way to share with your follower’s jobs as they become available. This can be done more than once to remind them of the opportunities they offer. These jobs can then be shared with other friends and followers to virally spread information about the openings. Using twitter and facebook in essence lets you use your fans and followers as an employee referral program to help you with staffing.
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