Now that the official season of the television show Big Brother is back on the air, it makes me think of reading the book 1984 in high school. Back then the idea of being watched and your every move scrutinized by Big Brother was terrifying. Now we have people fighting to get onto the show.
Big Brother wanted to tap into your every thought and action, but his work would be easy today. Look at social media. People think nothing of posting their every thought. They tell their thoughts and feelings and don’t think about posting or who can tap into that information.
You used to worry about being watched but now with Foursquare and other gps software people broadcast their locations to anyone that will listen. This free flow of information that we give is being captured and tabulated. It forms a profile about us and our habits so that advertisers can serve us targeted ads.
Some people realize the ads that show up when they are online are targeted and appreciate having this information sent to them and others just think it’s a coincidence when a product or service comes up that is just what they need. Either way no one seems overly concerned that this is able to happen.
What do you think? Are you bothered by how much information about you are online for people to find and that advertisers know your likes and habits? Let us know.
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