What do you do with your Facebook fans? Some organizations seem to feel the goal is to “collect” fans or people who like their page. But once you get them what are you doing for them or with them to thank them for coming to your page.
Getting Facebook fans isn’t a game or shouldn’t be a competition to get more likes than your competitor. These fans are your customers and you don’t want to have them on your page and then ignore them.
These people have come to you and said they like your product or service and you should show your appreciation for this fact. The idea of having fans is to engage with them on some level. You want them to know that you sincerely appreciate their support and that you want to show that by offering something in return.
Things you can do with your Facebook fans are:
Coupons/Giveaways- Everyone likes something either for free or a discount. Let your Facebook audience know they are special and give them deals that are only available through your Facebook page.
Insider information- Many companies or organizations introduce new products or services as a way to increase their business. Make sure your social community is the first to hear of what you are doing.
Listen- Companies spend a lot of money on focus groups. These groups help determine your strategies and how you spend your advertising money. Listen to your social community. They have come to you because they like what you are doing, so ask them how they feel about potential changes.
Building your social communities shouldn’t be a popularity contest. These fans can offer real value to building your brand and increasing sales if you use it correctly.
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