Colleges look for the opportunity to showcase their facilities to potential students so they can increase their enrollment. In the past it was simple. If someone wanted to know about a school then they contacted the admissions office. The office was happy to talk with them and send a brochure. The office could offer in addition to brochures, counselors and other course material. This also gave them the opportunity to interact with the student and determine their interests and if they would be a good fit for the school.
Websites have now become a major source of information for kids who are used to getting all of their information and news online. But this can be a problem for the schools. When someone calls they are identified as a potential candidate that can be marketed to for admission. But kids who get all their research online and then choose the schools they want to apply to aren’t known to the admissions office till the application arrives.
Many schools are marketing by retargeting these students. When they come to the website if they leave without registering their information then when they leave ads will follow them as they travel the web. The goal is to give them a strong call to action to get them back to the site and fill out information so they can be identified.
These electronic marketing tools help schools find out more about these kids so they can share with them the facts about the school that will increase their enrollment. It's another way colleges can use interactive technology for their benefit.
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