Is your social community too quiet?

If you set up your social media sites and you get no comments do you think it’s not working? That question is asked every day by companies and organizations that post updates and information and never seem to have any comments.


But it’s not necessarily true. Forrester research has developed a graphic depicting a ladder to show people where your audience falls in how they participate in social sites.

1. Creators- These are the people who are actively involved with things like publishing blogs and web pages.

2. Conversationalists- This group is interested in visiting sites and engaging in conversations.

3. Critics- Loves to comment on blogs and rate products.

4. Collectors- The people who can’t get enough information and live for RSS feeds of new info.

5. Joiners-Feel like being a part of a group is their goal in life and joins a variety of different sites.

6. Spectators- The largest group of people who just like to watch and listen. They don’t feel a need to participate or add comments. But they are looking at your message.

7. Inactive- those that don’t join or use any social sites.

The picture shows that spectators are your largest group. They will follow you, look at your facebook page and Youtube videos but might never let you know they are there. So just because you don’t hear them, you need to make sure you aren’t ignoring them.