Recruitment and social media

Due to the economy, recruitment has been the last thing on the minds of most organizations. But some industries are starting to pick up and starting to look for new talent.


In the past HR has relied on print and job board postings. It was a matter of choosing publications, designing ads and looking at job board contracts. You placed your ads and waited for resumes to arrive.

Now social media is another way that HR can find talent. Social media has become most attached to an organizations marketing or communications office. But HR and talent acquisition can find that social media can be a big help for cost effective recruitment.

Some reasons include:

1. Relationship building- social media gives you a chance to talk to candidates before they apply. If you don’t have a spot for them this is the time you can interact with them and keep them in your pipeline for future recruiting opportunities.



2. Employee Referral- Most organizations understand the value of employee referrals. No one knows your business better than your current employees. Us your social program as a referral program. Let people know what positions are available and let them share with their contacts.


3. Retention- No matter how hard you try to let candidates know about your organization and job responsibilities there are always cases where someone comes to work for you and then leaves. Once they are on the job they feel it isn’t a good fit. Use your social program to really educate candidates on the day to day happenings. You can use current employees and even video to really stress what will be involved and help cut turnover.


Social media doesn’t just have to be a marketing tool; by identifying your goals, Hr can incorporate this into their strategies.