Passion is the first part of marketing

What do you do when you have an idea or a product and there is no money backing it? You rely on the one marketing tool you have left and that is passion.

Passion is how many businesses get started. It begins with an idea and someone who is relentless and will not stop till it’s a success.

A great example of this is Geri Delevich and her partner Marilyn Cichowski who developed a project called Embraceable You. This is a documentary that talks about life in New Hope PA. This town promotes a way of life that is rich in history, culture, fun and most of all tolerance. They believe and show anyone who visits that it is possible to live together no matter your age, race, gender, occupation or sexual preference.

Geri created Up River Production and managed to get townspeople and friends to come together to make this dream a reality. It started as a way to show life in New Hope and how any town can adopt their spirit. Since it started it has been featured in many film festivals and now can proudly be called an award winning documentary. From the movie they have put out a book of interviews from the movie and a cd featuring new music by local artists.

The next step is that the film has been used as a diversity tool for Prudential Real Estate and they are talking with schools who would like to use it as an educational lesson. They will be creating DVD’s that will be available on http://www.up-river-productions.com/