Every organization tries to get the most out of their marketing dollar. The object is to get their message or product to every potential customer. One great option is to combine efforts with another popular company and brand. If you can find a good partner it is a way to do something different and get noticed.
That is what Philadelphia based Rita’s water ice has done with another local, Tastykake. Rita’s is offering a flavor based on the fan fave Tastykake butterscotch krimpet.
This cross promotion helps showcase each product and introduce it to each others’ fan base. Rita’s is even offering a Rita’s/Tastykake prize packages filed with t-shirts, coupons and other surprises on their facebook page http://www.facebook.com/RitasItalianIceCompany to those that “like” their page. They will pick one winner a day till August 22nd.
The benefit to Rita’s is obvious, they have a new flavor to offer and it’s one that is already familiar to most of their consumers and that should make it an easier sell. Tastykake gets another opportunity to remind people how much they like the taste of krimpets and to show Kirbee the Krimpet out with the Rita’s mascot Ice Guy.
This is great way to have two popular brands work together for the benefit of both.
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