No matter what title you call the job, someone has to do some form of sales for an organization. But for whatever unknown reason sales seems to have gotten a negative connotation. I noticed this when I saw fellow sales people start changing their business cards.
The first change went from sales to Account Executive. My guess is the word executive seemed appealing to those of us that felt either beaten down by traveling to see clients or have had phones slammed in our ear too many times to remember when we have to cold call.
The account executive stuck for a while but I’m seeing a new trend. The hot title now is Director of New Business Development. In most companies a director is higher level than an executive. So this is another way to help make us feel better after we have suffered by seeing our clients tighten their belts and having our commissions cut.
Or it’s because we have had to deal with our expense accounts almost disappearing or have them gone over with a magnifying glass every month. A title is a small price to pay to bolster our battered egos so we can go out and be road warriors or we can pick up the phone for just one more call.
I’m already trying to decide what I want to be called next. I think Empress has a nice ring to it.
What do you think, what should be the next title for sales people? Don’t forget we are road weary so be kind with your suggestions.
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