It seems every business is already either involved in social media or considering their options. Most of these initiatives are coming from the marketing or communications offices.
Human resources and your recruiters can also use social media. They should be able to tap into the social program being designed to help them with recruiting and to cut cost per hire.
Here are 5 reasons HR should be involved with social media:
1. Build a pipeline of potential candidates.
2. Use your social communities as referral programs to cut costs.
3. Reduce turnover when candidates are already familiar with your organization and culture.
4. Save time by pre-screening candidates online.
5. Being able to share positions quickly can help cut time to fill job.
Social media is not going to solve all your recruiting issues but you certainly want to take advantage of the positives. Like any good strategy you use different sources and choose the ones that are working to develop your plan.
If you have a strategy and know your goals, then look for metrics to determine if it’s working. It does have the potential to provide you with strong candidates to keep in your pipeline when you have positions to fill.
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