When it comes to marketing sometimes the simplest things get forgotten in the rush for the newest tools and strategies. One that is easily forgotten is to be nice to people.
I’m not talking about customer service. I think every business knows to be nice to its customers. Although companies don’t always train their employees on how to do that properly. I’m talking about the people we forget to be nice to and that can be vendors.
Every day companies have vendors they use who provide them with supplies and services. On top of this group are vendors who call you looking to help your organization. It’s easy to forget when you’re busy running your business that these vendors can be potential customers. Or they might know people who could use your company.
You tend to lump people into categories and your immediate customers or those you’re looking to attract are your first priority. But recognizing that vendors can be a source of income is something that many businesses can overlook.
Another point is if you feel what your business provides isn’t something that would be used by vendors; remember that people don’t stay in one job forever. Some industries people move around and if you stay in business long enough the vendor you blew off today might just be in a position to help you later.
Obviously you shouldn’t be nice just to get something in return. On the other hand realizing that a change in attitude can affect your bottom line isn’t something to be overlooked.
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