Marketing and advertising can come in many forms. Most people think of traditional things such as brochures, TV, and other tangible tools. But there are ways to market your business that on the surface don’t seem to have a specific purpose.
Recently I was walking down Market Street in Philadelphia and passed the TD Bank http://www.tdbank.com/. Outside of the bank they had a band playing. It was in their courtyard and during lunchtime on a nice summer afternoon. People walking by stopped to listen and even have their lunch. A few took advantage of the mid day break and started to dance to the music in the courtyard.
There wasn’t anyone in the crowd handing out TD Bank brochures or talking about interest rates and services. Instead it was just a fun way to give something back to patrons and city residents in the area.
Even though this wasn’t an obvious marketing effort it did more than some efforts can accomplish. Banks aren’t known for being fun loving but this helped the banks image by showing its lighter side. You saw the bank was attentive to their customers by giving them an added benefit for free. You were constantly reminded it was TD Bank because the event was outside of their location and their signs were in sight.
It was a great way for them to show they are part of the community and let everyone participate in the fun. Next time you’re trying to come up with a new way to attract business consider looking for options that let you engage your customers by sponsoring something for your local community.
No comments:
Post a Comment