The Phillie Phanatic and the city prove to be a winning marketing team

All summer long the Phillie Phanatic has been playing ambassador for the Philadelphia Phillies. Artists took statues of the Phanatic and placed them around the city. The visitphilly.com tourism department has been promoting the Phanatic and urging even locals to see if they could find him.

Tourists and locals have enjoyed seeing the fun artwork that decorated each statue. But now it’s all coming to a close. All 20 statues are placed by the 3rd base gate at Citizens Bank Park till the end of the month.

Anyone going to a game can stop by to see them and take pictures. This weekend they had a special opening of the park that didn’t require a ticket to see the Phanatic. In addition to the statues they had the World Series trophy and also the trophy from last years’ National League win.

There is an online auction for a few lucky winners who will have the highest bid and can take their favorite Phanatic home. You can get more information on the auction at http://www.phillies.com/.

This ongoing project has been a great marketing effort by having everyone’s favorite Phanatic around the city. It also benefitted by getting locals in on the fun by having them go to tourist spots that tend to be overlooked by those that live here. They were able to go and see if they could find the Phanatic in his hiding spots.

The Phanatic will soon be gone but the fun he provided this summer won’t soon be forgotten.