Recruiters tend to think of themselves as part of the staffing team or Hr. The reality is they are a huge part of the sales force. Think about it, they are the people who are hiring the workers who do the job, make the product or interact with our customers.
We rely on them to get us the best talent to make our businesses successful. How they do their job is to “sell” the company to a potential candidate. They are the ones who are actively talking to candidates and either weeding out applicants to find the best or they are going out to recruit talent who are working for competitors.
This job is as much about sales as your official sales force. Your recruiters are looking to position your company in the best light so that the candidates want to work for you and be a part of the team.
They need to focus on sourcing and the candidate experience. How they treat potential candidates during the hiring process is going to be a good indication or huge red flag to an applicant for what life on the job is really going to be like.
Your recruiters should be just as knowledgeable about your company and what you do as your sales force. You need them to have this background so they can understand what skill sets you need and who will be a good fit for your organization.
Recognizing the recruiting function and proper training are integral to your business is going to be what makes the difference.
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