American Express and Glee look for ways to give back

How do you combine a major financial brand and popular television show to do good deeds? You start the American Express Members Project. 

The members’ project is being advertised with Fox’s Glee to encourage people to volunteer in their community. 

American Express is asking people to go to the site to look for opportunities and to learn about those in need. You can search the site based on issue/topic and see what is being done in your area. Or if you have something that you feel needs to be addressed, you have the option to create your own action to be considered. 

If you are able to volunteer you can see what groups are looking for help and learn more about the organization’s mission. If you can’t volunteer you can donate cash or vote for the charity that you feel is worthy of a donation from American Express. They will be giving 5 charities $1,000,000.

Glee has joined by asking people if they are a Shue or a Sue. There is a series of commercials where the show’s characters talk about how it can work. Will Schuster is working with the kids on projects to give back and the character Sue Sylvester comes in and tries to stop their efforts. It’s a fun way to use a popular show to deliver the message. 

Look at the site www.takepart.com/membersproject and see what deserving groups are in your area that could use your support. 

 

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