The creative piece of an advertising campaign is only one piece of the puzzle. Another is identifying your audience and then determining the best way to get out your message to them.
Currently there are ads running for Beneficial Bank. The ads talk about the great service they give to their clients. To prove their point they talk to the owner of DiBruno Brothers who give a testimonial about why they use the bank for their business. DiBruno Brothers gourmet store offers various locations and is very well known in the area.
The ads were running during the Phillies versus Giants game. This is part of a campaign to offer targeted ads. Beneficial Bank is located in Philadelphia and so is DiBruno Brothers.
Showing these ads during a Phillies playoff game guarantees you’re going to be seen by a large Philadelphia audience which is exactly what Beneficial wants. It also helps using a well know local business in the commercial who is giving the testimonial. Consumers tend to trust organizations when they see businesses they frequent are already using your services. This is part of their strategy to deliver targeted ads to a local audience to increase their business. As long as the Phillies keep winning than Beneficial Bank will be sure to have an audience that is glued to the television.
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