It’s not unusual when you meet someone to ask them what they do for a living. This is the only time of the year that I dread that question. The reason is because I work in advertising. During election season when I see what candidates do and how they use the industry, I cringe.
It doesn’t matter whether you are talking about republicans, democrats or independents all politicians seem to use the medium to disparage their opponents instead of sharing their own platforms. I could even live with the negative ads if they at least used the same facts that could be proven.
Some of the ones I have seen recently are the PA Governor’s race between Dan Onorato and Tom Corbett. Onorato claims to have created jobs and Corbett says unemployment rose. It seems like stats such as this should be easy to prove one way or another.
My personal favorite is Chris O’Donnell and Chris Coons who are fighting for Delaware’s Senate Race. I think when any candidates’ campaign ads start with “I am not a witch”, as they do for Chris O’Donnell, then we can all agree that maybe the election process needs some reform or oversight. I don’t understand why there isn’t a governing body where candidates would submit facts for ads and would have to prove where the facts were found. We put more pressure on school students to fact check and provide references for material when they do reports than we do for our politicians who are going to be in a position of power and influence.
I only have to hold out till November 3rd when all these ridiculous ads are off the air. The problem is that I will still have to live with the winners who created them in office for much longer.
You can follow me at www.twitter.com/sandeemiller or here at www.marketingdaze.com
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