I know some people get scared when they think about planning their marketing and advertising strategies. But if you are Eastern State Penitentiary then you’re in the perfect frame of mind to do it.
The prison has been on Fairmount Avenue since 1829 and has hosted famous prisoners like Al Capone and Willie Sutton. When it opened it was a model for prisons worldwide. It closed in 1971 and now stays open during the year giving tours.
Starting in September and running to November 6th the prison hosts Terror Behind the Walls. Being able to visit the haunted prison is something that many are terrified to do to but at the same time they wouldn’t think of missing the experience.
The prison does a good job of promoting itself in the area. You can see their sponsors Regal Cinemas, LukOil and Halloween Adventure offering discount coupons. Other sponsors include the CW Philly, Kyw Radio and Philadelphia Weekly.
The prison knows that they will bring a large group of people to the area so they partner with local restaurants who can take advantage of new customers that might not come to the neighborhood on a regular basis to provide dinner and haunted house tickets. Because the prison is located in an area that can be tight for parking they do offer you the ability to park at the zoo and take the Ghost bus to the prison.
For tickets and more information you can go to www.easternstate.org. If you don’t have friends who want to go with you, don’t worry you won’t be alone, there are plenty of ghosts to keep you company.
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