Television executives need to have patience

Television network executives spend a great deal of time and money trying to determine what their audience wants to watch. Using all of this research they develop their schedules and produce shows that they hope will make their network number one and get them the best price for their advertising.


So far this television season isn’t setting the world on fire and two shows Lone Star for Fox and My Generation on ABC have already been cancelled.

Both of these shows were well reviewed and the networks had high hopes for them. But Lone Star was pulled after only 2 episodes aired.

The problem networks have is that we have all been here before. We have seen shows that look like they might be good but will take you a while to get into the stories and even sort out the characters. The show gets pulled before you can even have a chance to decide if you like it. So the audience is now trained to not even bother.

When you have so many channels and options for you to view why spend even an hour of your time with a show that you can see the network is never going to give enough time to grow.

It’s a little bit like the Peanuts cartoon with Lucy holding the football for Charlie Brown. Network executives need to be aware that unlike Charlie Brown we know that football is going to be yanked away and we have chosen not to even play the game.

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